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Jay and Rihanna have a long-standing business relationship.
It was Jay, as president of Def Jam, who originally signed Rihanna to a major label, Rihanna premiered on Tidal last year, and she continues to be managed by Roc Nation.
The question, then, is why Meek would sacrifice the development of his own career to put a dent in Drake’s own. Quite possibly — jealousy over Meek’s then-girlfriend Nicki Minaj certainly couldn’t have helped — but there may be other factors.
It’s notable that, even in the midst of beefing with Meek, Drake started taking more and more shots at Jay-Z: “I used to want to be on Roc-a-Fella, then I turned into Jay,” Drake boasted on “Summer Sixteen.” The decision to go after Jay doesn’t make sense.
On his featured verse on “Light Up” from Drake’s major label debut Rihanna’s first words on “Loyalty” — “It’s a secret society, all we ask is trust” — aren’t her own.
They’re a direct quote from none other than Jay-Z, referring to his Roc-a-Fella team way back in 2000.
Even if Drake possesses no small measure of hubris, give him credit: He’s shrewd enough not to fight on two fronts.
It’s the latest volley in a feud no less intractable for being fought entirely in subliminals.
The video, like the song, like the album on which the song features, seems to be quietly decisive.
It might be working: The absence of music videos from Drake in a year loaded with videos and releases from Kendrick, Jay, and Meek seems like an indication that he’s beginning to get the message.
But only Drake himself, alone on the grounds of his vast Calabasas estate, knows if he’s truly ready to fold.
And it’s all but certain that when Kendrick stepped up to defend Jay’s honor on “The Heart, Part 4” — “Hoe, Jay-Z Hall of Fame, sit your punk-ass down” — he was defending it from Drake. So to sum up, Jay, through Meek, helps provide the opening for Kendrick to pass Drake.